The challenge
Help visitors understand possible flooring directions without relying on unsupported claims or overwhelming them with technical detail.
All Portfolio Projects
Website · Estimator · Visualization
Resin Kings OKC
A visual specialty-flooring funnel built to help prospects explore finish options before beginning a project conversation.
- Project Type
- Interactive Lead Funnel
- Industry
- Specialty Flooring
- Status
- completed
resinkingsokc.com
Project Overview
Decorative flooring decisions are highly visual and can be difficult to explain through a standard service page. Resin Kings needed a more interactive way to introduce options and collect better-informed inquiries.
The solution
FFDS built a lead-focused website experience with a guided estimator and Floor Wiz visualizer.
What We Built
Project deliverables
Lead-generation website
Guided project estimator
Floor Wiz visualizer
Finish-option education
Inquiry pathways
Experience Details
Key features
01Interactive estimate guidance
02Visual option exploration
03Mobile lead funnel
04Service education
Project Outcome
Prospects can enter conversations with a clearer understanding of available directions and project considerations.
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